Optimalisasi Strategi Bisnis Syariah: Pengaruh Sinergi Orientasi Pasar Syariah dan Pengetahuan Produk Syariah terhadap Keunggulan Bersaing Berkelanjutan

Setya Indah Isnawati; Satria Avianda Nurcahyo; Muhammad Anis

doi:10.21043/bisnis.v12i2.29544

Optimalisasi Strategi Bisnis Syariah: Pengaruh Sinergi Orientasi Pasar Syariah dan Pengetahuan Produk Syariah terhadap Keunggulan Bersaing Berkelanjutan

Setya Indah Isnawati, Satria Avianda Nurcahyo, Muhammad Anis

Abstract

Penelitian ini bertujuan untuk mengoptimalkan Sharia Business Strategy dengan menganalisis efek sinergis antara Sharia Market Orientation dan Sharia Product Knowledge terhadap Sustainable Competitive Advantage di PT Bank Muamalat Kanwil Jawa Tengah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) untuk menganalisis data. SEM PLS dipilih karena kemampuannya dalam menangani model yang kompleks dan hubungan kausal antar variabel. Seluruh karyawan PT Bank Muamalat Kanwil Jawa Tengah yang berjumlah 260 orang digunakan sebagai sampel jenuh.Hasil penelitian menunjukkan bahwa Sharia Business Strategy, Sharia Market Orientation, dan Sharia Product Knowledge memiliki pengaruh signifikan terhadap Sustainable Competitive Advantage. Lebih lanjut, Sharia Product Knowledge berperan sebagai mediator yang signifikan antara Sharia Business Strategy dan Sharia Market Orientation terhadap Sustainable Competitive Advantage. Ini menunjukkan bahwa pengetahuan yang mendalam tentang produk syariah dapat memperkuat hubungan antara strategi bisnis syariah dan orientasi pasar syariah yang dimiliki perusahaan, yang pada akhirnya meningkatkan keunggulan bersaing yang berkelanjutan.Temuan ini menyoroti pentingnya investasi dalam pengembangan kompetensi karyawan terkait produk syariah, karena pengetahuan ini secara langsung mempengaruhi kemampuan perusahaan dalam memenuhi kebutuhan pasar dan mempertahankan daya saingnya.

Kata Kunci : Sharia Market Orientation, Sharia Product Knowledge, Sharia Business Strategy, Sustainable Competitive Advantage

Keywords

Sharia Market Orientation;Sharia Product Knowledge;Sharia Business Strategy;Sustainable Competitive Advantage

Full Text:

PDF (Bahasa Indonesia)

References

Abdul Khader. (2014). A Comparative Study Between Islamic Management and Conventional Management with Special Reference to HRM. The Social Sciences Research, 03, 112–122.

Agha. (2014). Effect of core competence on Competitive Advantage and Organizational Performance. International Journal of Business and Management, 07, 192–204.

Ahenkora. (2014). A Dynamic Capabilities Perspective on the Strategic Management of an Industry Organisation. Journal of Management and Strategy, 03, 21–29.

Aisyah, M. (2018). Islamic Bank Service Quality. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics), 10(2), 367–388.

Alamdar, S., & Shah, A. (2019). E ff ects of Halal social media and customer engagement on brand satisfaction of Muslim customer Exploring the moderation of religiosity. 2000. https://doi.org/10.1108/JIMA-06-2019-0119

Ali. (2018). Measurement of Service Quality Perception and Customer Satisfaction inIslamic Banks of Pakistan: Evidence from Modified SERVQUAL Model. Munich Personal RePEc Archive (MPRA) Paper, No. 64039., 03, 99–115.

Chayanan. (2019). The Effect of Service Leadership, Market Orientation and Service Quality on Business Performance: Empirical Evidence from the Tourism Industry of Thailand. International Journal of Innovation, Creativity and Change, 10, 1–19.

Dama. (2010). Pengaruh Kualitas Pelayanan Terhadap Loyalitas Nasabah Pada Bank Mandiri Cabang Gorontalo. Inovasi, 7(2), 33–45.

Darmadi, R., Silitonga, P., & Kristiadi, A. A. (2021). Pengaruh Social Media Customer Engagement Dalam Meningkatkan Kepuasan dan Loyalitas terhadap Perguruan Tinggi. Widya Manajemen, 3(2), 166–177.

El Badawy, T. A., Chinta, R., & Magdy, M. M. (2018). Does ‘gender’ mediate or moderate the relationship between ‘quality of work life’ and ‘organizational commitment’?: Evidence from SMEs in Egypt. Gender in Management, 33(4), 332–348. https://doi.org/10.1108/GM-04-2017-0050

Endratno. (2011). Talent Management Dalam Meningkatkan Kinerja Organisasi.” Journal Sustainable Competitive Advantage (SCA). Proceeding Seminar Nasional & Call For Papers (SCA-1)., 08, 34–36.

Farook, F. S., & Abeysekara, N. (2016). Influence of Social Media Marketing on Customer Engagement. International Journal of Business and Management Invention, 5(12), 115–125. www.ijbmi.org

Hadjri. (2015). International Review of Management and Marketing Islamic Human Resource Management, Organizational Commitment and Employee Performance: A Case Study on Sharia Bank in South Sumatera. International Review of Management and Marketing, 01, 123–129.

Hair. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE Publications.

Herindar, E., Shabrina, A., & Krisnawati, R. (2021). The Influence Of Social Media Marketing On Investment In Sharia Capital Market. Ekonomi Islam Indonesia, 3(2). https://doi.org/10.58968/eii.v3i2.28

Hidayatullah. (2018). Pandangan Ibnu Khaldun Dan Adam Smith Tentang Mekanisme Pasar. Jurnal Iqtishoduna, 08, 12–21.

Jalal. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. International Journal of Crowd Science, 12, 111–121.

Kant, R., & Jaiswal, D. (2017). The impact of perceived service quality dimensions on customer satisfaction: An empirical study on public sector banks in India. International Journal of Bank Marketing, 35(3), 411–430. https://doi.org/10.1108/IJBM-04-2016-0051

Manzoor. (2020). An examinationofsustainable HRM practices on job performance: An application of training as a moderator. Sustainability (Switzerland), 19, 111–131.

Mohammad. (2015). How the personality of retail bank customers interferes with the relationship between service quality and loyalty. International Journal of Bank Marketing, 41–57, 13–31.

Nur Aprilia. (2022). The Influence of Relationship Marketing and Service Quality with Customer Satisfaction Mediation Variables on Customer Loyalty. Quantitative Economics and Management Studies (QEMS), 06, 13–21.

Nurcahyo, S. A. (2024). The Role of Organizational Learning Culture and Workplace Empowerment in Improving Workplace Spirituality through Knowledge Sharing Behavior as a Mediation Variable. International Journal of Islamic Business Ethics, 9(1), 15. https://doi.org/10.30659/ijibe.9.1.15-31

Pham, P. H., & Gammoh, B. S. (2016). Characteristic of Social Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, April 2018, 433–434. https://doi.org/10.1007/978-3-319-26647-3_87

Prianto. (2016). Pengukuran Kinerja Bisnis Berbasis Syariah Dengan Maslahah Scorecard. Review Of Islamic Economics, Finance, And Banking, 01(02–35), 02–35.

Rachmadhaniyati, R., & Sanaji, S. (2021). Pengaruh Social Media Marketing terhadap Customer Engagement dengan Loyalitas Merek dan Kepercayaan sebagai Variabel Mediasi. Jurnal Ilmu Manajemen, 9(3), 1124–1137. https://doi.org/10.26740/jim.v9n3.p1124-1137

Rachmawati, M., Widagdo, T. H., Sudiyono, S., Nurcahyo, S. A., & Ali, A. (2023). Implementation of Digital Marketing Strategy in MSME Development in Candisari Ungaran Village. Jurnal Indonesia Sosial Sains, 4(08), 707–713. https://doi.org/10.59141/jiss.v4i08.863

Rahadi. (2020). Persepsi Dan Pengambilan Keputusan Milenial Terhadap Instumen Investasi Masa Depan : Studi Literatur. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 03, 162–177.

Rahmawati, N., & Hasan, I. (2023). Pengaruh Brand Trust dan Kualitas Produk Terhadap Loyalitas Pelanggan Produk Azarine yang Dimediasi oleh Kepuasan Konsumen. Syarikat: Jurnal Rumpun Ekonomi Syariah, 6, 207–220.

Raodatul Jannah. (2022). The Effect of Innovation, Market Orientation, and Business Environment Through Competitive Advantages on The Marketing Performance of The Weaving Industry Of Troso in Jepara. Journal Of Economic Education, 14, 1–22.

Santoso. (2022). Pentahelix’s Collaboration In The Development of Halal Tourism For Sustainable Regional Economic Development. IQTISHADIA Jurnal Ekonomi & Perbankan Syariah, 22, 1–27.

Saraswati, E. (2021). Market Orientation, Service Quality on Customer Satisfaction and Loyalty: Study on Sharia Banking in Indonesia. Golden Ratio of Marketing and Applied Psychology of Business, 2(1), 26–41. https://doi.org/10.52970/grmapb.v2i1.157

Setiawan, A. M., Yulianto, E., & Kusumawati, A. (2020). A Review of Concept of Sharia Marketing, Customer Satisfaction, Trust, and Loyalty. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi Dan Organisasi, 27(1). https://doi.org/10.20476/jbb.v27i1.11618

Simbolon, F. P., & Yanti, L. (2021). Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality and E-Satisfaction for Generation Z Students? The Winners, 22(1), 15–23. https://doi.org/10.21512/tw.v22i1.6970

Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif (2nd ed.). Gramedia Pustaka Utama.

Suseno, G., & Muthohar, M. (2018). The effect of service Quality to customer satisfaction and loyalty in Sharia Bank. 186(Insyma), 186–190. https://doi.org/10.2991/insyma-18.2018.46

Utama, A. P., & Murti, T. R. (2021). Kepuasan Nasabah Sebagai Mediator Pengaruh Kepercayaan Terhadap Loyalitas Nasabah. Jurnal IKRA-ITH Ekonomika, 4(2), 79–86.

Wedarini, N. (2019). Pengaruh Kualitas Produk Terhadap Kepuasan Dan Loyalitas Pelanggan Telkom Flexi. E-Jurnal Manajemen Universitas Udayana, 2(5), 243526.

Wibowo. (2014). Dampak Pengungkapan Sustainability Report terhadap Kinerja Keuangan dan Pasar Perusahaan. Jurnal Akuntansi Dan Audit Syariah (JAAiS), 1(1), 62–76., 13, 23–35.

Wijaya. (2020). The Impact of Halal Tourism on Regional Economic Growth in Lombok, West Nusa Tenggara, Indonesia. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah, 12, 1–31.

Yasa, P. A., Suciptawati, N. L. P., & Susilawati, M. (2017). Implementasi Analisis Faktor Dalam Menganalisis Kepuasan Nasabah Terhadap Kualitas Layanan (Studi Kasus : Lpd Sidakarya). E-Journal Matematika, 6(2), 152–160.

Youn Kue. (2019). The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage. Susitainability, 22, 12–32.

Yudhawijaya. (2022). Pengaruh Positif Corporate Social Responsibility, Social Media Marketing dan Sales Promotion Tokopedia Terhadap Purchase Decision Konsumen. Jurnal Pemasaran Kompetitif, 09, 12–36.

Zulkarnain, R., Taufik, H., & Ramdansyah, A. D. (2020). Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Loyalitas Nasabah dengan Kepuasan Nasabah sebagai Variabel Intervening (Studi Kasus Pada PT Bank Syariah Mu’amalah Cilegon). Jurnal Manajemen Dan Bisnis, 1–24.

DOI: http://dx.doi.org/10.21043/bisnis.v12i2.29544