Pengaruh Teknologi Informasi, Kualitas Pelayanan, Dan Motif Religius Terhadap Kepuasan Nasabah PT. Bank Syariah Mandiri Di Banda Aceh

Zaida Rizqi Zainul; Ayumiati Ayumiati; Yunda Zakia

doi:10.21043/bisnis.v8i1.7157

Pengaruh Teknologi Informasi, Kualitas Pelayanan, Dan Motif Religius Terhadap Kepuasan Nasabah PT. Bank Syariah Mandiri Di Banda Aceh

Zaida Rizqi Zainul, Ayumiati Ayumiati, Yunda Zakia

Abstract

This study aims to determine what factors influence information technology, service quality, and religious motives on customer satisfaction at PT BSM Banda Aceh. In this study the number of samples studied was 91 customers, the determination of which was done using Probability Random Sampling. The research method used is quantitative with data collection techniques using a questionnaire as an instrument for collecting data. Data analyzed uses validity and reliability to evaluate the questionnaire. The results of the study indicate that information technology, service quality, and religious motives jointly influence customer satisfaction. This can be seen by looking at the acquisition of F test results, where Sig is 0,000 <0.05 and F count is 138.615> from F table 2.71. So that H0 is rejected and Ha is accepted, it can be concluded that simultaneously (simultaneously) information technology variables, service quality, and religious motives have a positive and significant effect on customer satisfaction.

Keywords

Information Technology, Service Quality, Religious Motives

Full Text:

PDF

References

Ansori. (2016). Digitalisasi Ekonomi Syariah. Islamiconomic: Jurnal Ekonomi Keuangan dan Bisnis Islam, 7(1)

Basyaib, Fahmi. (2007). Manajemen Risiko. Cetakan 1. Jakarta: PT Gramedia.

Buchory, Saladin. (2006). Dasar-Dasar Pemasaran Bank. Bandung: Linda Karya.

Bonshooff, Gary Armstrong. (2004). Principles of Marketing. New Jersey: Pearson Education Inc.

Bungin Burhan. (2013). Metodologi Penelitian Sosial & Ekonomi. Jakarta: Kencana.

Cushing, E.,Barry, B.,Marshall. (1984). Accounting information systems and business organizations. Addison Wesley.

Ghozali Imam. (2011). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang : Badan Penerbitan Universitas Diponogoro.

Gerson F. (2004). Mengukur Kepuasan Pelanggan. PPM: Jakarta.

Handayani, Darwini, Agustini, & Imanuella. (2018). Pengaruh Religiusitas Terhadap Perilaku Memilih Bank Syariah Melalui Kepercayaan Merek. Jurnal Ilmu Manajemen dan Bisnis, Vol. 6, No. 2.

Harahap Berlian. (2017). Pengaruh Teknologi Informasi Dan Kualitas Layanan Terhadap KepuasanNasabah BSM Cabang Medan Aksara, 17.

Hardanto, Sulad Sri. (2006). Manajemen Risiko Bagi Bank Umum: Kisi-Kisi Ujian Sertifikasi Manajemen Risiko Perbankan. Jakarta: PT Gramedia.

Hartawan Dedi. (2017). Pengaruh Internet Banking Terhadap Nasabah. I-Economic,Vol.3, No. 2.

Hendryadi, Suryani. (2013). Metode Riset Kuantitatif. Jakarta : Prenadamedia Group.

Kasmir. (2004). Pemasaran Bank.Edisi Revisi, Cetakan ke-4. Jakarta: Kencana.

Lovelock Christopher. (1994). Product Plus. New York : Prentice Hall.

Lucas. (2000). Information Technology for Management. McGrawHill.

MadonaFitri. (2017). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada PT. BSM Kantor Cabang 16 Ilir Palembang, 14.

Magill Gerard. (1993). Religious Morality in John Henry Newman: Hermeneutics of the Imagination. Springer.

McDougall, Levesque. (2000), “Costumer Satisfaction with service : putting perceived value into the equation “,Journal of Services Marketing, Vol. 14, N0.5. p.392 -410

Miasanam. (2007). Bunga Bank, Bagi Hasil dan Religiusitas: Suatu Investigasi Loyalitas Nasabah Terhadap Bank Syariah, Kajian dan Manajemen Bisnis. 9 (1): 69-86.

Mursid, Suhartono. (2014). Faktor Determinan Nasabah Dalam Pemilihan Bank Syariah. JDM. Vol. 5, No. 1, 48-63.

Nasution, Fahmi Natigor. (2004). Penggunaan Teknologi Informasi Berdasarkan Aspek Perilaku (Behavioral Aspect).Usu: Digital Library.

Nuryatno. (2012). Kulaitas Layanan dan Positive Word of Mouth. Jurnal Dinamika Manajemen. Vol. 3, No. 2, 148-154.

Khotler Philip. (1996). Dasar-Dasar Pemasaran. Jakarta: Indonesia.

Khotler Philip. (1997).Manajemen Pemasaran. Jakarta: Prenhalindo.

Rianto Nur. (2010). Dasar-Dasar Pemasaran Bank Syariah. Jakarta: Alfabeta.

Sugiyono.(2014).Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung : Alfabeta.

Sumodiningrat Gunawan. (2001). Ekonomitrika. Jakarta.

Supriyadi Edy. (2014). SPSS + Amos. Jakarta : In Media.

Suryabrata Sumadi. (2004). Metodologi Penelitian. Jakarta: PT. Raja Grafindo Persada.

Santoso. (2005). Buku Latihan SPSS Statistik Multivariat. Jakarta: PT ElexMedia Komputindo.

Widiyanto, Mikha agus. (2013). Statistika Terapan; Konsep & Aplikasi SPSS Dalam Penelitian Bidang Pendidikan, Psikologi & Ilmu Sosial Lainnya. Jakarta: PT Elex Media Komputindo.

Zeithmal, Valerie A., dkk. (1996). “Behavioral Consequences of Service Quality.” Journal of Marketing, 60 (April). pp. 31-46.

https://www.syariahmandiri.co.id/

https://kbbi.web.id/

https://www.syariahmandiri.co.id/news-update/edukasi-syariah/islamic-knowledge

DOI: http://dx.doi.org/10.21043/bisnis.v8i1.7157