Faktor yang Mempengaruhi Minat Beli Roti Halal pada Mahasiswa Muslim

Fauziyyah Hanum; Adityawarman Adityawarman

doi:10.21043/bisnis.v8i1.7046

Faktor yang Mempengaruhi Minat Beli Roti Halal pada Mahasiswa Muslim

Fauziyyah Hanum, Adityawarman Adityawarman

Abstract

Public consumption of bread has increased because bread is considered practical, easy to find, and can be consumed at any time so that makes buying interest in bread continues to increase. However, bread has a critical point in the additional ingredients used in making bread so that its halalness is still in doubt. Based on this phenomenon, the purpose of this study is to find out the factors that influence the buying interest of Muslim Consumers in halal bread products. This research uses a quantitative method with Multiple Linear Regression analysis which is assisted by using SPSS software version 23. Independent variables in this study are halal awareness, halal certification, religiosity, halal marketing, and personal social perception. While the dependent variable is purchase intention. Data obtained through a questionnaire distributed to 100 Muslim students of the Faculty of Economic and Busines , Diponegoro University, Semarang. The results of the study showed that halal awareness, halal certification, religiosity, halal marketing, and personal social perception affected the purchase intention of halal bread positively and significantly.

Keywords

Halal Bread, Halal Marketing, Halal Certification, Multiple Linear Regression

Full Text:

PDF

References

Achmat, Z. 2015. Theory of Planned Behavior Masihkah Rele. Academiaedu, 1–26.

Azam, A. 2016. An empirical study on non-Muslim’s packaged halal food manufacturers: Saudi Arabian consumers’ purchase intention. Journal of Islamic Marketing, 7(4), 441–460.

Aziz, Y. A., & Chok, N. V. 2013. The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1–23.

BPS. 2017. Rata-Rata Pengeluaran per Kapita Sebulan di Daerah Perkotaan Menurut Golongan Pengeluaran per Kapita Sebulan 2013-2017. Retrieved from www.bps.go.id

BPS. 2018. Penduduk Menurut Agama, Jenis Kelamin dan Kabupaten/Kota Hasil Sensus Penduduk Tahun 2010. Retrieved from https://jateng.bps.go.id/statictable/2015/02/09/791/penduduk-menurut-agama-jenis-kelamin-dan-kabupaten-kota-hasil-sensus-penduduk-tahun-2010.html

Faturohman, I. 2019. Faktor yang Mempengaruhi Minat Beli terhadap Makanan Halal . Studi pada Konsumen Muslim di. Jurnal Polban, 10, 882–893.

Fitria, M. R., Hermawan, A., & Asnawi, Y. H. 2019. the Effect of Halal Awareness, Halal Certification and Halal Marketing Toward Halal Purchase Intention of Fast Food Among Muslim Millenials Generation. Russian Journal of Agricultural and Socio-Economic Sciences, 90(6), 76–83.

Ghozali, I. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS 19 (edisi 7). Semarang: Badan Penerbit Universitas Diponegoro.

Ghozali, I. 2013. Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 (edisi 7). Semarang: Badan Penerbit Universitas Diponegoro.

Mahyarni. 2013. Sebuah Kajian Historis tentang Perilaku. Jurnal El-Riyasah, 4(1), 13–23.

MUI, H. 2014. Titik Kritis Kehalalan Bakery. Retrieved from https://www.halalmui.org/mui14/main/detail/titik-kritis-kehalalan-bakery#

Muliasari, R. M., & Rachmina, D. 2013. Keputusan Pembelian dan Sikap Konsumen Roti (Merek Sari Roti). Jurnal Forum Agribisnis, 89–104.

Nurcahyo, A., & Hudrasyah, H. 2017. The Influence Of Halal Awareness, Halal Certification, and Personal Societal Perception Toward Purhcase Intention: A Study Of Instant Noodle Consumption of College Student In Bandung. Journal of Business and Management, 6(1), 21–31.

Nurhasanah, S., Munandar, J. M., & Syamsun, M. 2018. Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen. Jurnal Manajemen Dan Organisasi, 8(3), 250.

Putri, M. J., & Rimadias, S. 2019. Analisis aspek penentu niat konsumen dalam membeli produk halal di indonesia (telaah pada mie ramen jepang halal). Proseding Seminar Nasional Akuntansi 2 (1), 1–12.

Republika. 2014. Hanya 304 Produk Roti dan Bahan Roti Bersertifikat Halal. Retrieved from https://www.republika.co.id/berita/nasional/umum/14/03/01/n1qozn-hanya-304-produk-roti-dan-bahan-roti-bersetifikat-halal

Sethio Ady Saputra. 2014. Efektivitas Iklan Sari Roti ( Studi Kasus Di Poris Indah ). Universitas Esa Unggul, 1–9.

Sugiyono. 2014. Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi (Mixed Methods). Bandung: Alfabeta.

Susanto, P., & Rahmi, N. 2013. Pengaruh Diferensiasi Produk Dan Harga Terhadap Minat Beli Pada Sepeda Fixie Di Kota Padang. Jurnal Kajian Manajemen Bisnis, 2, 59–71.

DOI: http://dx.doi.org/10.21043/bisnis.v8i1.7046