Pengaruh Religiusitas dan Kelompok Referensi Terhadap Keputusan Pembelian

Sarah Fitria Sarah; Yessy Artanti

doi:10.21043/bisnis.v8i1.6732

Pengaruh Religiusitas dan Kelompok Referensi Terhadap Keputusan Pembelian

Sarah Fitria Sarah, Yessy Artanti

Abstract

In recent years the growing fashion trend in Indonesia is a muslim fashion trend. The current trend of muslim clothing in Indonesia such as Rabbani muslim clothing that is in accordance with the teachings of Islamic religion is polite, closed and designed with materials that are not thin or dreamy. This study aims to analyze and discuss the effect of Religiosity and Reference Groups on Purchasing Decisions. This study uses a nonprobability sampling method with judgmental sampling method. The number of samples in this study were 220 respondents were selected were respondents who had bought Muslim clothing Rabbani and aged 17-60 years. The measurement scale uses a likert scale. Data analysis uses multiple linear regression analysis tools. Distribution questionnaires are done offline. The results of this study indicate that Religiosity does not significantly influence Purchasing Decisions. The results also showed that the Reference Group had a significant effect on Purchasing Decisions.

Keywords

religiosity, reference groups, and purchasing decisions

Full Text:

PDF

References

Ahmad, A. N., Rahman, A. A., & Rahman, S. A. (2015). Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products. International Journal of Social Science and Humanity, 5(1), 10–14. https://doi.org/10.7763/ijssh.2015.v5.413.

Alam, S. S., Mohd, R., & Hisham, B. (2011). Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? Journal of Islamic Marketing, 2(1), 83–96. https://doi.org/10.1108/ 1759083111 1115268.

As, M., Othman, J., Ikhwan Setiawan, A., Imronudin, Wulandari, F., & Kostrad Diharto, A. (2018). EDITORIAL TEAM RELEVANCE Journal of Management and EDITORIAL TEAM Editorial in Chief Editorial Boards Managing Editor. In RELEVANCE Journal of Management and Business (Vol. 1).

Astogini, D., Wahyudin, & Wulandari, S. Z. (2011). Aspek Religiusitas dalam Keputusan Pembelian Produk Halal. Jeba, 13(1), 1–8.

Bawono, A. (2017). Kontribusi Religiusitas dalam Perilaku Pengambilan Keputusan Konsumsi. MUQTASID Jurnal Ekonomi Dan Perbankan Syariah, 2(1), 115. https://doi.org/10.18326/muqtasid.v2i1.115-134

Bearden 1982_Reference Groups and Brands.Pdf. (2001).

Fakultas, A., Universitas, E., & Universitas, F. E. (2012). Vol 1 No.2 April - Juni 2012. 1(2), 127–136.

Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Semarang: Badan Penerbit Universitas Diponegoro.

Lin, L.-Y., & Shih, H.-Y. (2012). The Relationship of University Student’s Lifestyle, Money Attitude, Personal Value and their Purchase Decision. International Journal of Research in Management, 1(2001), 19–37. Retrieved from The Relationshio of university student%22s lifestyle, money attitude, personal value and their purchase decision

Muhamad, N., Leong, V. S., & Md Isa, N. (2017). Does the country of origin of a halal logo matter? The case of packaged food purchases. Review of International Business and Strategy, 27(4), 484–500. https://doi.org/10.1108/RIBS-06-2017-0049

Nasution, M. D. T. P., & Rossanty, Y. (2016). Hubungan antara Religiusitas dan Pengambilan Keputusan Membeli Panganan Halal dimoderasi oleh Persepsi Konsumen atas risiko. Jurnal Ilmiah Research Sains, 2(2), 7–13.

Novita, D., Achmad, S., Dh, F., Deasyana, L., & Devita, R. (2018). PENGARUH TREND FASHION TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Wanita Butik Ria Miranda Cabang Malang). In Jurnal Administrasi Bisnis (JAB)|Vol (Vol. 60). Retrieved from https://kbbi.web.id/butik

Pembelian, K., Jambi, B., & Kota, D. I. (2015). Abstrak. 17.

Rahman, M., Albaity, M., & Maruf, B. (2017). The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers. Social Indicators Research, 132(2), 757–783. https://doi.org/10.1007/s11205-016-1310-9

Riyadi2, A. F. W. dan E. S. H. (2017). ( Studi Pada Konsumen Taiwan Tea House Semarang ). 97–113.

Rahman, M., Albaity, M., & Maruf, B. (2017). The Role of Religiosity on the Relationship

Shallu, & Gupta, S. (2013). “ Impact of Promotional Activities on Consumer Buying Behavior : A Study of Cosmetic Industry .” International Journal of Commerce, Business and Management (IJCBM), 2(6), 379–385. Retrieved from http://www.iracst.org/ijcbm/papers/vol2no62013/11vol2no6.pdf

Simamora, B. (2005). Analisis Multivariat Pemasaran. Jakarta: Gramedia Pustaka Utama.

Sumarwan. (2015). perilaku konsumen teori dan penerapannya dalam pemasaran.

Yulianto, E. (2015). Pengaruh Gaya Hidup dan Kelompok Referensi Terhadap Keputusan Pembelian ( Survei Mahasiswa S1 Fakultas Ilmu Administrasi Angkatan 2014 dan 2015 Universitas Brawijaya Malang yang Membeli dan Menggunakan Smartphone iPhone ). Universitas Brawijaya Malang, 50(2), 180–189.

DOI: http://dx.doi.org/10.21043/bisnis.v8i1.6732