Open Journal Systems
Love Quotient: Spirit Tasawuf dalam Syari'ah Marketing
Abstract
Jack Ma is a founder and is the highest executive officer of the Alibaba Group. Alibaba Group Company is a company engaged in the field of e-Commerce. Jack Ma gave the opinion that a leader who wants to succeed not only has a high Intelligence Quotient (IQ) and Emotional Quotient (EQ), but also a Love Quotient (LQ). Meanwhile psychologists have discovered human intelligence, namely IQ, EQ and Spiritual Quotient (SQ). Islam itself says that Fitrah is the highest form of intelligence. Differences of opinion need to be studied more deeply, both in terms of business, psychology, and religion. This article uses qualitative methods. The findings of this study confirm that the term Love Quotient in a business perspective, Spiritual Quotient (SQ) in psychology and Fitrah in Islam is a concept that has the same nature even though it uses different terms. The conclusion of this study is that between religion and science support each other and sharia marketing can be applied if LQ, SQ and Islam Fitrah are attached to a marketer.
Keywords
References
Abayomi Alase. (2017). The Interpretative Phenomenological Analysis (IPA): A Guide to a Good Qualitative Research Approach. International Journal of Education and Literacy Studies, 5(2), 9. https://doi.org/10.7575/aiac.ijels
Amalia, F. (2013). Etika Bisnis Islam : Konsep dan Implementasi pada Pelaku Usaha Kecil. Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah, 6(1), 116–125.
Andi. (2018). Jack Ma : Pemimpin Butuh IQ, EQ dan LQ. Indopress.id.
Anggraeni, D., & Setiawan, I. A. (2017). Pengaruh Kecerdaan Spiritual dan Kecerdasan Sosial terhadap Pemahaman Akuntansi (Studi pada Mahasiswa 5 Perguruan Tinggi Swasta di Bandung). Jurnal Sains Manajemen & Akuntansi, 9(2), 43–56.
Ayodya, D., & Khasanah, I. (2016). Analisis Pengaruh Diferensiasi Produk, Kualitas Produk, Kualitas Layanan dan Sikap Konsumen terhadap Keputusan Pengambilan KPR (Kredit Pemilikan Rumah). Diponegoro Journal of Management, 5(3), 807–817.
Baharuddin, Elihami, Arifin, I., & Wiyono, bambang B. (2018). Kepemimpinan Moral Spiritual Kepala Paud dalam Meningkatkan Pembelajaran Karakter Anak Usia Dini. Jurnal Pendidikan Islam, 8(2). https://doi.org/10.1017/CBO9781107415324.004
Basrowi, S. (2008). Memahami Penelitian Kualitatif. Jakarta: Rineka Cipta.
Danah Zohar. (2002). SQ. Bandung: Penerbin Mizan.
Hermawan Kertajaya. (2006). Syariah Marketing. Jakarta: PT. Pustaka Mizan.
Kotler, P. (2002). Manajemen pemasaran. Jakarta: LPFE UI.
Miftah, A. (2015). Mengenal Marketing dan Marketers Syariah. Islamiconomic: Jurnal Ekonomi Islam, 6(2), 15–20.
Muttaqiyathun, A. (2010). Hubungan Emotional Quotient, Intelectual Quotient dan Spiritual Quatient dengan Entrepreneur’s Performance. Jurnal Manajemen Bisnis, 2(3), 221–234.
Nasir, M. (2012). Analisis Perbandingan Pasar Dana antara Bank Perkreditan Rakyat Syariah (BPRS) dengan Bank Perkreditan Rakyat (BPR) di Propinsi Aceh. Journal Of Economic Management & Business, 13(April).
Nurhisam, L. (2017). Etika Marketing Syariah. Iqtishadia, 4(2).
Rus’an, R. (2013). Spiritual Quotient (SQ): the Ultimate Intelligence. Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan, 16(1), 91–100. https://doi.org/10.24252/lp.2013v16n1a8
Sangkan, A. (2006). Pelatihan Shalat Khusyu’: Sholat Sebagai Meditasi Tertinggi Dalam Islam. Jakarta pusat: Baitul Ihsan.
Sihite, M., & Siregar, A. S. (2019). Peran Kepemimpinan dalam Meningkatkan Daya Saing Perguruan Tinggi: Tinjauan Konseptual. Jurnal Ilmu Manajemen Methonomix, 2(1).
Sugiono. (2008). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Warigin, T. D. (2008). Marketing Revolution. Jakarta: PT. Gramedia Pustaka Utama.
DOI: 10.21043/esoterik.v5i2.5999
