Unveiling Zakat Decision: Exploring the Role of Religiosity, Moral Reasoning, Peer Influence, and System Fairness in Shaping Institutional Trust and Customer Zakat Intentions
Abstract
In Islam, there is a zakat instrument to help alleviate poverty and improve community welfare. The potential for Zakat in Indonesia is very large but the income is still very low. One of the factors is the lack of trust Muzakki has in zakat institutions. Therefore, this research seeks to explore the factors that influence Muzakki's trust in zakat institutions and the intention to give zakat to zakat institutions. A survey was distributed to Muzakki who had paid zakat and there were 207 valid observations. Partial least squares structural equation modeling (PLS-SEM) was used to validate the instrument that measures the variables and examined the structural model and the predictive relevance of the study's model. The results revealed that peer influence and system fairness influence trust institutions, and trust institutions influence trust institutions. Zakat institution can improve the system used in managing the Zakat institution to ensure transparency and fairness for Zakat recipients. This way, Muzakki can increasingly trust the Zakat institution. To enhance the trust of Muzakki (zakat contributors) in the zakat institution, marketers or the zakat institution can employ strategies to influence a group of people so that customers are inclined to trust the zakat institution.
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DOI: http://dx.doi.org/10.21043/ziswaf.v10i2.25455
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