BROADCASTING AND ISLAMIC DA'WAH ETHICS IN ELECTRONIC MEDIA ACCORDING TO THE PERSPECTIVE OF ISLAM AND THE INDONESIAN BROADCASTING COMMISSION (KPI)

Abstract

The mass media as a means of broadcasting in Indonesia is a thing that has become embedded in people's lives. The mass media in the form of television and radio cannot be separated from human life. Various studies show that television is a tool that is most often used by people in obtaining information. And in the end mass media is superior in delivering information in the world.In the midst of fierce competition between mass media companies in obtaining public attention, mass media has developed and provided a number of roles in human life so that it can affect values, religion, morals, and ethics. Television presents everything that attracts the attention of viewers. One thing that must be known by Muslims that in fact Muslims as a religion of da'wah is obliged to be able to internalize, transmit, diffuse, transform, and actualize the Islamic Shari'ah with methods and media that are sourced from the Qur'an, as a missionary book, and the sunnah of the Prophet to mad'u (humanity). This was done as an effort so that the Muslim community based on da'wah remained within the corridors of the era of development so that it did not deviate from the values, ethics and morals that were adhered to as in the near future it more and more from the Qur'an and al-Hadith. Islam has regulated the issue of broadcasting through the principles of da'wah. And when someone has delivered something to fellow God's people, there will be a penalty if what is delivered is not in accordance with the reality and certainly not in accordance with the Islamic Shari'ah.