DAKWAHTAINMENT: ANTARA KOMERSIALISASI MEDIA DI BALIK AYAT TUHAN

Abstract

Abstract

Dakwahtainment is a product of broadcasting media industry as a religious program to serve peoples spirituality need. In dakwahtainment, dakwah message and juru dakwah become a commodity and part of popular culture products. Possible, this is a realization of method and creative media for dakwah itself or as post-fordist of media industry (television) by observe markets need and interest, based on certain moment. But if seen from critical perspective, theres exploitation to Gods verses and its representation as religion, become content of media industry. Religious matters exploited as commodity in media industry. Therefore, theres existed symbiosis-mutualism, with most gain at media, and consumer only get spiritual satisfaction and religious information.

Keywords: Dakwahtainment, media industry, symbiosismutualism, exploitation to Gods verses.