PERFORMATIFITAS MUSLIMAH DALAM MAJALAH UMMI

Abstract

Abstract

UMMIs magazine is one of Islamic magazine which is segmented for women and has positioned their self as dawa media. The problems of this research are how UMMI in its performativity of the religiousity to their readers and how the readers made the interpretation of the UMMIs messages. The approach that used in this research is the the ory of content of media and constructivism by Peter Berger. Method being used in this research was qualitative-descriptive along with contructivism from Berger. Indonesia has been witnessing a major change in Islam during the last ten years or so. Islam is not merely a religion since entrepreneurs are also transforming it into a popular brand for media, cultural and commercial products which is seemingly an odd combination. Therefore, Voll (2008: 268) has a point when he admits that the relationship between popular culture and Islam is still in the process of being defined by scholars, and that the relationship needs a thorough examination. If we would like to know how Islam and Muslim societies would be in the future amidst the surge of radicalism and neo-fundamentalism, we need to know about that relationship: it might well play a very important role in shaping the nature of Islam.

Keywords : performativity, media content, religiousity, popular culture, discourse analysis.