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Local Culture as a Communication Media for Cultural Da'wah of the Mandraguna Music Group in Purwosari Village Wonogiri Regency

Hanna Ifadatul Khoiriyah, Atik Nurfatmawati, M. Ibnu Naufal Maskuri

Abstract

Islamic da'wah in the contemporary era faces increasingly complex challenges due to the development of information technology and digital culture that affects people's communication patterns. These changes require a da'wah strategy that is adaptive, inclusive, and able to utilize the potential of local culture as a medium for conveying religious messages. This study aims to analyze the use of local culture as a communication medium for cultural da'wah carried out by the Mandraguna Music Group in Purwosari Village, Wonogiri Regency. The research uses a descriptive qualitative approach based on the theory of the Harold D. Lasswell Communication Model and the theory of cultural da'wah of Abdul Munir Mulkhan. Data was obtained through interviews, observations, and documentation, then analyzed through the stages of data reduction, data presentation, and conclusion drawn. The results of the study show that the Mandraguna Music Group utilizes local culture as a means of da'wah through a combination of gamelan, modern musical instruments, shalawat, syiiran, and songs with religious nuances that are close to people's lives. This approach makes the message of da'wah easier to accept by various circles because it is conveyed through media that is familiar with the local culture. The impact of da'wah can be seen in the cognitive, affective, and conative aspects of society, which is shown through increased understanding, positive attitudes, and participation in religious activities. The main supporting factors include public acceptance and trust in group coaches, while obstacles faced include member regeneration and efforts to maintain internal cohesiveness. This study concludes that local culture is an effective, humanistic, and relevant cultural da'wah communication medium in reaching the community in a sustainable manner.

Keywords

Cultural Da'wah Communication, Da'wah Media Music, Local Culture.

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DOI: 10.21043/at-tabsyir.v13i1.37708