Liquid Religiosity In The Digital Space: A Critical Discourse Analysis Of Instagram Content By Akal Indonesia (@akal.indo)

Zaidan Ahmad Dzulfikar Al Hakim; Mustaghfiroh Rahayu

doi:10.21043/jp.v20i1.37704

Liquid Religiosity In The Digital Space: A Critical Discourse Analysis Of Instagram Content By Akal Indonesia (@akal.indo)

Zaidan Ahmad Dzulfikar Al Hakim, Mustaghfiroh Rahayu

Abstract

This study analyzes how digital discourse practices in the Instagram content of Akal Indonesia (@akal.indo) recontextualize religious messages, thereby constructing liquid religiosity in contemporary digital society. The research employs a qualitative approach using Norman Fairclough’s three-dimensional Critical Discourse Analysis, while Zygmunt Bauman’s Liquid Modernity serves as the interpretative framework at the level of social practice. The data consist of seven purposively selected Instagram carousel posts. The findings reveal that religious recontextualization operates through four discourse patterns: religion in everyday life, the integration of religious language with popular psychology, religion as a space for self-reflection and self-management, and the negotiation of religious authority. This study proposes a mechanism of religious recontextualization in digital spaces as a conceptual framework for understanding the transformation of religiosity in modern digital society.

Keywords

Akal Indonesia; Critical Discourse Analysis; Digital Religion; Instagram; Liquid Modernity.

Full Text:

PDF

References

Akal Indonesia (@akal.indo). “Akal Indonesia.” Instagram. Diakses 15 Mei 2026. https://www.instagram.com/akal.indo/.

Andok, Mónika. “The Impact of Online Media on Religious Authority.” Religions 15, no. 9 (2024): 1103. https://doi.org/10.3390/rel15091103.

Azazz, Alaa M. S. “From Likes to Anxiety: The Effect of Social Media Usage and in-Formation Overload on University Students’ Mental Health.” International Journal of Innovative Research and Scientific Studies 8, no. 2 (Maret 2025): 1478–89. https://doi.org/10.53894/ijirss.v8i2.5505.

Bauman, Zygmunt. Liquid Modernity. Cambridge: Polity, 2000.

Fairclough, Norman. Critical Discourse Analysis: The Critical Study of Language. 2. ed., [Nachdr.]. London: Routledge, 2013.

Fakhruroji, Moch., Ridwan Rustandi, dan Busro. “Bahasa Agama di Media Sosial: Analisis Framing pada Media Sosial ‘Islam Populer.’” Jurnal Bimas Islam 13, no. 2 (2020): 203–34. https://doi.org/10.37302/jbi.v13i2.294.

Groot, Kees De. “Three Types of Liquid Religion.” Implicit Religion 11, no. 3 (2009): 277–96. https://doi.org/10.1558/imre.v11i3.277.

Holford, W. David. “The future of human creative knowledge work within the digital economy.” Futures 105 (2019): 143–54. https://doi.org/10.1016/j.futures.2018.10.002.

Laksana, Medika Oga. “Social Media Utilization by Preachers to Shape Religious Perceptions among Indonesian Youth.” Islamic Journal of Communication and Public Discourse 2, no. 1 (2025). https://doi.org/10.59784/ijcpd.v2i1.7.

Loekisno Choiril Warsito, dan Le Ngoc Bich Ly. “Religious Conversion in The Era of Cyber Proselytism in Indonesia: A Critical Discourse Analysis of Social Media Religious Content.” Religió Jurnal Studi Agama-Agama 16, no. 1 (2026): 112–45. https://doi.org/10.15642/religio.v16i1.4069.

Mohammad ’Ulyan. “Digital Da’wah and Religious Authority: A Narrative Review of Islamic Preaching in the Social Media Era.” Sinergi International Journal of Islamic Studies 1, no. 3 (2023). https://doi.org/10.61194/ijis.v1i3.591.

Munandar, Aris. “Back to the Roots?: The Hijrah Trend and the Quest for Religious Meaning Among Urban Youth in Indonesia.” The International Journal of Religion and Spirituality in Society 16, no. 1 (2026). https://doi.org/10.18848/2154-8633/CGP/A498.

Nadia Khairina, Dyah Septi Ruli Rahmawati, dan Friska Indriani. “Kecemasan pada Dewasa Awal Akibat Fear of Missing Out (FoMO).” Flourishing Journal 4, no. 7 (2024): 296–303. https://doi.org/10.17977/um070v4i72024p296-303.

Nur Abida, Fithriyah Inda, I. Nengah Sudipa, Ni Luh Nyoman Seri Malini, dan Luh Putu Puspawati. “Humor in Dakwah: A Socio-Pragmatic Study.” Randwick International of Education and Linguistics Science Journal 5, no. 2 (Juli 2024): 453–63. https://doi.org/10.47175/rielsj.v5i2.983.

Palinkas, Lawrence A., Sarah M. Horwitz, Carla A. Green, Jennifer P. Wisdom, Naihua Duan, dan Kimberly Hoagwood. “Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research.” Administration and Policy in Mental Health and Mental Health Services Research 42, no. 5 (September 2015): 533–44. https://doi.org/10.1007/s10488-013-0528-y.

Pavlidis, Dimitrios, dan Panagiota Tragantzopoulou. “Living in Limbo: Existential Concerns Among Greek Young Adults.” Bag. 94. Youth 5, no. 3 (2025). https://doi.org/10.3390/youth5030094.

Rahmawati, Kholifah. Praktik Tafsir Populer di Instagram: Analisis Hermeneutika Digital pada Akun @akal.indo. 11, no. 2 (2025): 126–43. https://doi.org/10.32495/nun.v11i2.1030.

Saputra, Muhammad Amin. “Discursive Constructions of Islamic Religiosity and Indonesian Muslim Identity in the Globalization Era.” ALSYS 6, no. 2 (2026): 803–15. https://doi.org/10.58578/alsys.v6i2.9255.

Supriansyah. “Representasi Liquid Religion Kelas Menengah Muslim dalam Film Islami Pasca Orde Baru.” Khazanah: Jurnal Studi Islam dan Humaniora 17, no. 1 (2019): 53. https://doi.org/10.18592/khazanah.v17i1.2689.

Uriawan, Wisnu, Muhammad Saifurridwani Ijazi, Nizzami Ramdhan Arraudy, Onixa Shafa Putri Wibowo, dan Radithya Dwi Santoso. “A Comparative Analysis of Instagram and TikTok as Islamic Da’wahh Media in the Digital Era.” arXiv:2512.17646. Preprint, arXiv, 3 Januari 2026. https://doi.org/10.48550/arXiv.2512.17646.

Wnuk, Marcin. “The Mechanisms Underlying Religious Coping and Hopelessness: Role of Meaning in Life and Affectivity.” Pastoral Psychology, advance online publication, 2024. https://doi.org/10.1007/s11089-024-01181-4.

Zhang, Liang. “The Digital Age of Religious Communication: The Shaping and Challenges of Religious Beliefs through Social Media.” Studies on Religion and Philosophy 1, no. 1 (2025): 25–41. https://doi.org/10.71204/de63mn10.

DOI: http://dx.doi.org/10.21043/jp.v20i1.37704

Refbacks

There are currently no refbacks.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Username
Password
Remember me