Collaborative Partnerships, Religious Reputation Culture, and Digital Tourism Promotion in Support of Halal Tourism Villages

Windi Novia Ratri Wardhani, Purnomo Purnomo, Ratih Pratiwi

Abstract


This study focuses on two primary aspects of investigation. Firstly, it examines the digital methods that Small to Medium Tourism Enterprises (SMTEs) utilize and collaborative patterns with branding strategies to cultivate halal tourism villages. It employs a qualitative descriptive approach within the social phenomenology framework. Secondly, it identifies the most suitable alternative for SMTEs’ development using a Quantitative Strategic Planning Matrix (QSPM). The research concludes that enhancing SMTEs involves a multifaceted approach, including effective planning, digital transformation, fostering collaboration, and investing in halal-friendly infrastructure with standardization in halal certification. Through a qualitative approach and QSPM analysis, the study identifies strategic priorities like collaborative partnerships, religious reputation culture implementation, and digital tourism promotion as crucial strategies for SMTEs’ success. This research significantly contributes to the development of halal tourism enterprises by involving a unique context, employing less common methodology, and focusing on sustainable development. The limitations of this study pertain to the impact of uncontrollable external changes, while the future research agenda explores predictive modeling and regional comparisons to advance further the understanding of strategy outcomes in halal tourism development.

Keywords


Collaborative Partnership; Digitalization; Halal Tourism; QSPM; Religious Reputation Culture; SMTEs.

Full Text:

PDF

References


Adinugraha, H. H., Nasarruddin, R. Bin, Rofiq, A., Ulama’i, A. H. A., Mujaddid, A. Y., & Sartika, M. (2020). Community-based halal tourism village: Insight from Setanggor Village. Economica: Jurnal Ekonomi Islam, 11(1), 129–154. https://doi.org/10.21580/economica.2020.11.1.6819

Almuhrzi, H. (2019). Islamic tourism: management of travel destinations. Journal of Heritage Tourism, 6631, 1–3. https://doi.org/10.1080/1743873x.2019.1658351

Amin Mohamad, M., & Chin, O. (2019). Business networking and sustainability of small rural business: Mediating effects of entrepreneurial orientation. Management Science Letters, 9(4), 595–606. https://doi.org/10.5267/j.msl.2019.1.003

Andries, F. R. (2007) Perumusan strategi pemasaran berdasarkan analisis SWOT: Studi kasus pada PT. Waringin Puspanusa Lestari Jakarta (Undergraduate thesis, Sanata Dharma University). Sanata Dharma University Repository. http://repository.usd.ac.id/id/eprint/13344

Ashari, H. A., Heidari, M., & Parvaresh, S. (2014). Improving SMTEs business performance through strategic use of information communication technology: ICT and tourism challenges and opportunities. International Journal of Academic Research in Accounting, Finance and Management Sciences, 4(3). https://doi.org/10.6007/ijarafms/v4-i3/976

Balsmeier, B., & Woerter, M. (2019). Is this time different? How digitalization influences job creation and destruction. Research Policy, 48(8), 103765. https://doi.org/10.1016/j.respol.2019.03.010

Battour, M. M., Ismail, M. N., & Battor, M. (2010). Toward a halal tourism market. Tourism Analysis, 15(4), 461–470. https://doi.org/10.3727/108354210X12864727453304

Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008

Benzaghta, M. A., Elwalda, A., Mousa, M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55–73. https://doi.org/10.5038/2640-6489.6.1.1148

Buhalis, D. (2019). Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article. Tourism Review, 75(1), 267–272. https://doi.org/10.1108/TR-06-2019-0258

Cenamor, J., Parida, V., & Wincent, J. (2019). How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity. Journal of Business Research, 100(4), 196–206. https://doi.org/10.1016/j.jbusres.2019.03.035

Chandra, G. R. (2014). Halal tourism: A new goldmine for tourism. International Journal of Business Management & Research (IJBMR), 4(6), 45–62. http://www.hoteliermiddleeast.com/20896-

Coles, T., Warren, N., Borden, D. S., & Dinan, C. (2017). Business models among SMTEs: identifying attitudes to environmental costs and their implications for sustainable tourism. Journal of Sustainable Tourism, 25(4), 471–488. https://doi.org/10.1080/09669582.2016.1221414

Collins, C., Buhalis, D., & Peters, M. (2003). Enhancing SMTEs business performance through the internet and elearning platforms. Education+ Training, 45(8/9), 483-494. http://dx.doi.org/10.1108/00400910310508874

Elezaj, E., & Kuqi, B. (2023). Quantitative strategic planning matrix as a superior strategic management tools and techniques in evaluating decision alternatives: A multi-stage exhibition for creationizing strategic leadership. MENDEL-Soft Computing Journal, 29, 2571–3701. https://doi.org/10.13164/mendel.2023.090

El-Gohary, H. (2016). Halal tourism, is it really halal?. Tourism Management Perspectives, 19, 124–130. https://doi.org/10.1016/j.tmp.2015.12.013

Fabrizio, C. M., Kaczam, F., de Moura, G. L., da Silva, L. S. C. V., da Silva, W. V., & da Veiga, C. P. (2022). Competitive advantage and dynamic capability in small and medium-sized enterprises: a systematic literature review and future research directions. Review of Managerial Science, 16(3), 617–648. https://doi.org/10.1007/s11846-021-00459-8

Firdausi, I., Stanijuanita Marantika, Zein Nidaulhaq Firdaus, & Rifqah Sajidah. (2017, March 13). Lombok: Halal tourism as a new Indonesia tourism strategy. International Conference on Humanities. 4th International Conference on Humanities, Social Sciences and Education (ICHSSE-17) March 13-14, 2017 Dubai (UAE). https://doi.org/10.15242/heaig.h0317447

George, M. (2017). The evolution of destination branding: A review of branding literature in tourism. Journal of Tourism, Heritage & Services Marketing, 3(1), 9–17. https://doi.org/10.5281/zenodo.401370

Gorondutse, A. H., & Hilman, H. (2019). Does organizational culture matter in the relationship between trust and SMEs performance. Management Decision, 57(7), 1638–1658. https://doi.org/10.1108/MD-05-2018-0557

Hernández Sánchez, N., & Jeroen Oskam. (2022). A “new tourism cycle” on the Canary Islands: Scenarios for digital transformation and resilience of small and medium tourism enterprises. Journal of Tourism Futures, 2(1). https://doi.org/10.1108/JTF-04-2022-0132

Joel Kabonda, V., Matotola, S., Titu Mussa, A., & Hamisi Mfanga, S. (2023). Psychological pricing and the performance of small and medium tourism enterprises (smtes) in Arusha City. International Journal of Hospitality & Tourism Management. https://doi.org/10.11648/j.ijhtm.20230702.11

Junaidi, J. (2020). Halal-friendly tourism and factors influencing halal tourism. Management Science Letters, 10(8), 1755–1762. https://doi.org/10.5267/j.msl.2020.1.004

Kasapi, I., & Cela, A. (2017). Destination branding: A review of the city branding literature. Mediterranean Journal of Social Sciences, 8(4), 129–142. https://doi.org/10.1515/mjss-2017-0012

Kim, S., Whitford, M., & Arcodia, C. (2019). Development of intangible cultural heritage as a sustainable tourism resource: the intangible cultural heritage practitioners’ perspectives. Journal of Heritage Tourism, 14(5–6), 422–435. https://doi.org/10.1080/1743873X.2018.1561703

Kurniasih, R., Choirul Afif, N., & Wulandari, S. Z. (12022). Development model of sociopreneur msme based on pentahelix network. International Sustainable Competitiveness Advantage, 12, 119–125. www.djkn.kemenkeu.go.id

Kurniawati, E., Kohar, U. H. A., Meiji, N. H. P., Handayati, P., & Ilies, D. C. (2022). Digital transformation for micro, small, and medium enterprises to develop sustainable community-based marine tourism. African Journal of Hospitality, Tourism and Leisure, 11(3), 1118–1127. https://doi.org/10.46222/ajhtl.19770720.279

Lyon, A., Hunter-Jones, P., & Warnaby, G. (2017). Are we any closer to sustainable development? Listening to active stakeholder discourses of tourism development in the Waterberg Biosphere Reserve, South Africa. Tourism Management, 61, 234–247. https://doi.org/10.1016/j.tourman.2017.01.010

Mohsin, A., Ramli, N., & Alkhulayfi, B. A. (2016). Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19, 137–143. https://doi.org/10.1016/j.tmp.2015.12.010

MOZA, M., & BAN, O. (2023). Analysis of the digitization level of small and medium entrepresis in tourism. Identifying the level of digitization of businesses from Băile Felix, Bihor, Romania. Studia Universitatis Babeș-Bolyai Negotia, 68(3), 93–108. https://doi.org/10.24193/subbnegotia.2023.3.04

Muneeza, A., Mustapha, Z., Nashwa Badeeu, F., & Reesha Nafiz, A. (2019). Need to pioneer Islamic tourism in tourist resorts in Maldives. Journal of Islamic Marketing, 11(4), 895–916. https://doi.org/10.1108/JIMA-01-2019-0004

Ngoasong, M. Z. (2018). Digital entrepreneurship in a resource-scarce context: A focus on entrepreneurial digital competencies. Journal of Small Business and Enterprise Development, 25(3), 483–500. https://doi.org/10.1108/JSBED-01-2017-0014

Nguyen, T. Q. T., Johnson, P., & Young, T. (2022). Networking, coopetition and sustainability of tourism destinations. Journal of Hospitality and Tourism Management, 50, 400–411. https://doi.org/10.1016/j.jhtm.2022.01.003

Nguza-Mduba B. (2023). How does the performance of SMTEs relate to perceptions of tourists: A case of the Eastern Cape Province. The Business and Management Review, 14(2). https://cberuk.com/cdn/conference_proceedings/2023-09-13-14-57-31-PM.pdf

Noor, A. Y. M., Mokhtar, A. M., Rahman, Z. A., Sharif, S. M., Salleh, K., & Wahab, N. A. A. (2020). Islamic values in sustainable tourism: An applicable method. International Journal of Economics and Financial Issues, 1(1), 55–64.

Nuryanti, B. L., Hanifah, A. P., Cahyadi, A. I., & History, A. (2023). How business digitalization can effect the entrepreneurial growth. International Journal of Financial, Accounting, and Management (IJFAM), 4(4), 449–462. https://doi.org/10.35912/ijfam.v4i4.1256

Perbawasari, S., Sjuchro, D. W., Setianti, Y., Nugraha, A. R., & Muda, I. (2019). Halal tourism communication formation model in West Java, Indonesia. GeoJournal of Tourism and Geosites, 25(2), 309–320. https://doi.org/10.30892/gtg.2

Pratiwi, R., Wardhani, W. N., & Kusumaningrum, R. (2020). Crowdworking, is it beneficial in destination marketing? (An empirical model in tourism destinations in Central Java). Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019). 232-237. https://doi.org/10.2991/aebmr.k.200812.040

Pulka, B. M., Ramli, A., & Mohamad, A. (2021). Entrepreneurial competencies, entrepreneurial orientation, entrepreneurial network, government business support and SMEs performance. The moderating role of the external environment. Journal of Small Business and Enterprise Development, 28(4), 586–618. https://doi.org/10.1108/JSBED-12-2018-0390

Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465–476. https://doi.org/10.1016/j.tourman.2010.03.014

Santoso, L., & Cahyani, Y. T. (2022). Pentahelix’s collaboration in the development of halal tourism for sustainable regional economic development. Jurnal Ekonomi Dan Perbankan Syariah, 9(2), 222–238. https://doi.org/10.1905/iqtishadia.v9i2.6822

Saputra, G. W., & Ardani, I. G. A. K. S. (2020). Pengaruh digital marketing, word of mouth, dan kualitas pelayanan terhadap keputusan pembelian. E-Jurnal Manajemen Universitas Udayana, 9(7), 2596. https://doi.org/10.24843/ejmunud.2020.v09.i07.p07

Sayekti, W. (2019). Strategi pengembangan pariwisata halal di Indonesia. Kajian, 24(3), 159-172. http://dx.doi.org/10.22212/kajian.v24i3.1866

Seraphin, H., Sheeran, P., & Pilato, M. (2018). Over-tourism and the fall of Venice as a destination. Journal of Destination Marketing and Management, 9(1), 374–376. https://doi.org/10.1016/j.jdmm.2018.01.011

Sholehuddin, M. S., Munjin, M., & Adinugraha, H. H. (2021). Islamic tradition and religious culture in halal tourism: Empirical evidence from Indonesia. IBDA`: Jurnal Kajian Islam Dan Budaya, 19(1), 79–100. https://doi.org/10.24090/ibda.v19i1.4470

Simanjuntak, M., Setiawan, A., Nasrullah, N., Abdillah, L., Mistriani, N., Simarmata, J., & Yendrianof, D. (2021). Pemasaran digital pariwisata Indonesia. Yayasan Kita Menulis.

Tarazona-Montoya R, Peris-Ortiz M, & Devece, C. (2020). The value of cluster association for digital marketing in tourism regional development enhanced reader. Sustainability, 12(1), 1–18. https://doi.org/10.3390/su12239887

Timothy, D. J. (2021). Cultural heritage and tourism. Channel View Publications.

Tran, N. L., & Rudolf, W. (2022). Social media and destination branding in tourism: A systematic review of the literature. Sustainability (Switzerland), 14(20). https://doi.org/10.3390/su142013528

Wang, K. C. (2007). A process view of SWOT analysis. International Society for the Systems Sciences - 51st Annual Meeting of the International Society for the Systems Sciences, ISSS 2007, 484–495.

Wardani, W. N. R., & Widodo. (2019). Antecendent and consequence destination innovation. GeoJournal of Tourism and Geosites, 28(1), 8–19. http://dx.doi.org/10.30892/gtg.28101-448

Wardhani, W. N. R. (2021). Antesenden Religius Reputation Culture Menuju Sustainable Quality Tourism Destination (Doctoral dissertation, Universitas Islam Sultan Agung Indonesia). UNISSULA Institutional Repository. http://repository.unissula.ac.id/id/eprint/22726

Wardhani, W. N. R. (2023). Branding dalam industri pariwisata. In Pemasaran Dalam Industri Pariwisata, 65–86. CV. Intelektual Manifes Media.

Wardhani, W. N. R., & Purnomo, M. (2021). Religious reputation culture: A community-based tourism development approach. International Journal Management, Business and Social Sciences, 1(1). http://dx.doi.org/10.31942/ijmbs.v1i1.6791

Wardhani, W. N. R., & Widodo, W. (2020). Destination Innovativeness Towards Tourism Competitive Advantage. Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019). 39–45. https://doi.org/10.2991/aebmr.k.200812.008

Wardhani, W. N. R. (2020). New Normal Mengarahkan Perilaku Baru di Industri Pariwisata. Manajemen Bisnis di Era Pandemi Covid-19 & New Normal, 1, 69–82. Unissula Press.

Zaheer, H., Breyer, Y., & Dumay, J. (2019). Digital entrepreneurship: An interdisciplinary structured literature review and research agenda. Technological Forecasting and Social Change, 148. https://doi.org/10.1016/j.techfore.2019.119735

Zhu, H., & Liu, J. (2022). Network structure influence on tourism industrial performance: A network perspective to explain the global tourism development. Applied Sciences (Switzerland), 12(12). https://doi.org/10.3390/app12126226




DOI: http://dx.doi.org/10.21043/iqtishadia.v16i2.24039

Copyright (c) 2024 IQTISHADIA

Iqtishadia Journal Indexed by :

http://journal.stainkudus.ac.id/indexing/crossref.jpghttp://journal.stainkudus.ac.id/indexing/moraref.jpghttp://journal.stainkudus.ac.id/indexing/ipi.jpghttp://journal.stainkudus.ac.id/indexing/academiaedu.jpghttp://journal.stainkudus.ac.id/indexing/googlescholar.jpghttp://journal.stainkudus.ac.id/indexing/sinta.jpghttp://journal.stainkudus.ac.id/indexing/isjd.jpg 

Creative Commons License
Iqtishadia : Jurnal Kajian Ekonomi dan Bisnis Islam is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats