Commodification of Ethnicity and Religiosity in Local Communities in the Simultaneous Election of Regional Heads in Central Kalimantan
Abstract
This paper aimed to analyze how ethnic and religious commodification occurs in local communities during the simultaneous election of regional heads, especially in Central Kalimantan. This study employed a descriptive qualitative approach. Documentation, observation, and several supporting interviews were used in the data collection. Data analysis was carried out using the Miles and Huberman model, including the stages of data reduction, analysis, interpretation, and evaluation. The results show that ethnicity and religiosity are still used as political strategies to gain sympathy and empathy from various levels of society, both the lower middle and upper middle classes. However, these two aspects of identity are not dominant factors in shaping political preferences, suggesting a shift towards more pragmatic, issue-based considerations in the 2024 elections in Central Kalimantan.
Keywords
Full Text:
PDFReferences
Ab. interview with one of the local residents, 2020.
Abadi, Mansurni, Cenruang Alung, Iman Permadi, and Yana Schova. “Strategi Mitigasi Dampak Negatif Politik Identitas Sebelum dan Sesudah Pemilu.” Electoral Governance Jurnal Tata Kelola Pemilu Indonesia 4, no. 2 (May 20, 2023): 142–65. doi:10.46874/tkp.v4i2.721.
Aminah, Aminah, Feby Gustira Harahap, Effendi Hasan, Muliawati Muliawati, and Ubaidullah Ubaidullah. “Dampak Politik Identitas pada Pilkada (Studi Kasus Politik Identitas Pasangan Akhyar-Salman pada Pilkada 2020 di Kota Medan).” Community : Pengawas Dinamika Sosial 8, no. 2 (January 21, 2023): 245–57. doi:10.35308/jcpds.v8i2.5719.
Ananta, Dicky Dwi. “Politik Oligarki dan Perampasan Tanah di Indonesia: Kasus Perampasan Tanah di Kabupaten Karawang Tahun 2014.” Jurnal Politik 2, no. 1 (October 15, 2017): 101. doi:10.7454/jp.v2i1.83.
Bornschier, Simon, Silja Häusermann, Delia Zollinger, and Céline Colombo. “How ‘Us’ and ‘Them’ Relates to Voting Behavior—Social Structure, Social Identities, and Electoral Choice.” Comparative Political Studies 54, no. 12 (2021): 2087–2122. doi:10.1177/0010414021997504.
“Branding Agama Dalam Membentuk Identitas Politik: Kajian Mengenai Selebriti Islam Pada Aksi 212 | Fariszy | Jurnal Media Dan Komunikasi Indonesia.” Accessed September 17, 2025. https://jurnal.ugm.ac.id/jmki/article/view/55711/pdf.
Chan, Nathan Kar Ming, and Francisco Jasso. “From Inter-Racial Solidarity to Action: Minority Linked Fate and African American, Latina/o, and Asian American Political Participation.” Political Behavior, 2021, 1–23. doi:10.1007/s11109-021-09750-6.
———. “From Inter-Racial Solidarity to Action: Minority Linked Fate and African American, Latina/o, and Asian American Political Participation.” Political Behavior 45, no. 3 (September 1, 2023): 1097–1119. doi:10.1007/s11109-021-09750-6.
Chilanga, Emmanuel, Mastano Dzimbiri, Patrick Mwanjawala, Amanda Keller, and Ruth Agather Mbeya. “Religion, Politics and COVID-19 Risk Perception among Urban Residents in Malawi.” BMC Public Health 22, no. 1 (July 27, 2022): 1430. doi:10.1186/s12889-022-13858-7.
Cwalina, Wojciech, Andrzej Falkowski, and Bruce I. Newman. Political Marketing:: Theoretical and Strategic Foundations. New York: Routledge, 2015. doi:10.4324/9781315701684.
“Fakta Unik: Barito Utara Jadi Satu-Satunya Daerah Yang Ulang PSU Dua Kali, Bawaslu RI Tegaskan Pengawasan Luar Biasa.” Accessed September 17, 2025. https://planet.merdeka.com/hot-news/fakta-unik-barito-utara-jadi-satu-satunya-daerah-yang-ulang-psu-dua-kali-bawaslu-ri-tegaskan-pengawasan-luar-biasa-442483-mvk.html.
Fathudin, Abu Tharim, Nur Habibi Ihya. “Patronase, Klientelisme Dan Politik Identitas Dalam Perhelatan Demokrasi Akar Rumput.” UIN Jakarta, 2020.
FH. interview with young figures from Bakumpai North Barito, 2020.
Flinders, Matthew, and Markus Hinterleitner. “Party Politics vs. Grievance Politics: Competing Modes of Representative Democracy.” Society 59, no. 6 (2022): 672–81. doi:10.1007/s12115-022-00686-z.
GH. one of the informants, a community leader, 2020.
Haliza, Siti Nur, Bismar Arianto, and Rizky Octa Putri Charin. “Comparative Political Marketing Pada Pemilihan Kepala Daerah Kota Tanjungpinang Tahun 2024.” Demokrasi: Jurnal Riset Ilmu Hukum, Sosial Dan Politik 2, no. 2 (April 30, 2025): 165–75. doi:10.62383/demokrasi.v2i2.1226.
Hamdani, Yoggi Alvi. “Politik Identitas Masyarakat Multietnis Kota Sawahlunto Dalam Pilkada Walikota Dan Wakil Walikota Sawahlunto Tahun 2018.” Jurnal Demokrasi Dan Politik Lokal 2, no. 1 (April 30, 2020): 16–30. doi:10.25077/jdpl.2.1.16-30.2020.
Hartati, Eka Mawar, Bustami Rahman, and Ibrahim Ibrahim. “Inovasi Sosial : Tipologi Ekonomi Politik Berbasis Etnis pada Masyarakat di Kelurahan Sungai Selan Bangka Tengah.” Jurnal Studi Inovasi 3, no. 1 (January 30, 2023). doi:10.52000/jsi.v3i1.129.
Hermansyah, Yus. “Politik Identitas Lokal Dalam Proses Demokrasi Indonesia.” Madani Jurnal Politik Dan Sosial Kemasyarakatan 14, no. 02 (August 10, 2022): 139–58. doi:10.52166/madani.v14i02.3236.
Hildayanti, Siti Komariah, Juhaini Alie, and Bekti Setiadi. “Merayakan Keanekaragaman Kita: Mempromosikan Inklusivitas, Pemahaman Budaya, Keterlibatan Masyarakat, dan Kebanggaan Komunitas.” Jurnal Pengabdian West Science 2, no. 05 (May 31, 2023): 325–34. doi:10.58812/jpws.v2i5.372.
Houghton, David Patrick. Political Psychology: Situations, Individuals, and Cases. 3rd ed. New York: Routledge, 2025.
———. Political Psychology: Situations, Individuals, and Cases. 3rd ed. New York: Routledge, 2025.
Houghton, David Patrick. Political Psychology: Situations, Individuals, and Cases. 3rd ed. New York: Routledge, 2025. doi:10.4324/9781003403364.
Idham, Idham, and Suaib Amin Pranowo. “Pilkada, Politik Identitas Dan Kekerasan Budaya.” Jurnal Renaissance 5, no. 2 (December 24, 2020): 650–56. doi:10.53878/jr.v5i2.117.
Ihsan, A. Bakir, and Cucu Nurhayati. Agama, Negara & Masyarakat. Tokoh Agama di Tengah Politik Identitas Warga Kota. Jakarta: HAJA Mandiri, 2020. 978-623-90005-8-5.
IS (Demang Adat Makunjung). Interview with traditional Dayak Bakumpai figures, 2020.
Jati, Wasisto Raharjo. “Agama dan Politik: Teologi Pembebasan Sebagai Arena Prefetisasi Agama.” Walisongo: Jurnal Penelitian Sosial Keagamaan 22, no. 1 (June 15, 2014): 133–56.
Jurusan Ilmu Pemerintahan Universitas Brawijaya, Malang, and Muhtar Haboddin. “Menguatnya Politik Identitas di Ranah Lokal.” Journal of Government and Politics 3, no. 1 (February 1, 2012): 109–26. doi:10.18196/jgp.2012.0007.
Karman, Ibnu Hamad, and Udi Rusadi. “Commodification of Instrumental Islamic Piety in Indonesian Political Contestation 2019.” Asian Journal of Communication, May 3, 2024. https://www.tandfonline.com/doi/abs/10.1080/01292986.2023.2295871.
Khairil Anwar, Ahmad Syar’i, Fimier Liadi. Geopilitik Pemilihan Presiden Tahun 2019; Sebuah Survey Politik Identitas Menurut Perspektif Ulama di Kalimantan Tengah, n.d.
Lampe, Ilyas. “Identitas Etnik dalam Komunikasi Politik.” Jurnal Ilmu Komunikasi 8, no. 3 (2010): 299–313.
Ni’am, Harun. “Pemilihan Umum 2024 Dan Wacana Tiga Periode: Perspektif Komunikasi Politik.” SPEKTRUM 20, no. 1 (January 19, 2023): 1–15. doi:10.31942/spektrum.v20i1.7941.
Nugraha, Angga Aditya. “Politik Identitas Etnis Dayak (Peranan Lembaga Dewan Adat Dayak Periode 2008-2015 Dalam Meraih Rekognisi Terhadap Kekuasaan Di Kalimantan Tengah).” Universitas Gadjah Mada, 2021. https://etd.repository.ugm.ac.id/penelitian/detail/197558.
Nurhayati, A. Bakir Ihsan Cucu. “Agama, Negara, Dan Masyarakat: Tokoh Agama Di Tengah Politik Identitas Warga Kota,” 2020. https://repository.uinjkt.ac.id/dspace/handle/123456789/69074.
NY. Interview about local wisdom, 2020.
Onuora, Ngozi. “(PDF) Politics of Ethnicity: Ndiigbo and 2015 Election,” 2018. https://www.researchgate.net/publication/339324285_Politics_of_Ethnicity_Ndiigbo_and_2015_Election.
Oskolkov, P. V. “Ethnicity and Politics: Terminological Debates and Nodal Points of Intersection.” Herald of the Russian Academy of Sciences 92, no. 2 (June 1, 2022): S155–60. doi:10.1134/S1019331622080081.
Putra, Fajar Setyaning Dwi, Dindin Abdurohim BS, Yanti Susila T, Andi Hartati, Ade Putra Ode Amane, Ita Musfirowati Hanika, Yoki Yusanto, and Hari Nugroho. Marketing Politik (Teori dan Konsep). Penerbit Widina, n.d.
Rafiudin, Rafiudin. “Agama dan Kekuasaan (Studi pada Gerakan Sosial Keagamaan Warga Al-Khairiyah Cilegon-Banten).” Tsaqofah 18, no. 1 (June 28, 2020): 65. doi:10.32678/tsaqofah.v18i1.3182.
Ridha, Fakhrar. “Analisis Politik Identitas Dalam Kemenangan Pasangan Aiyub Abbas Dan Said Mulyadi Pada Pilkada Pidie Jaya 2018.” Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik 8, no. 1 (February 2, 2023). https://jim.usk.ac.id/FISIP/article/view/23389.
Sada, Clarry, Yabit Alas, and Muhammad Anshari. “Indigenous People of Borneo (Dayak): Development, Social Cultural Perspective and Its Challenges.” Cogent Arts & Humanities 6 (October 9, 2019). doi:10.1080/23311983.2019.1665936.
Salahudin, Achmad Nurmandi, Hasse Jubba, Zuly Qodir, Jainuri, and Paryanto. “Islamic Political Polarisation on Social Media During the 2019 Presidential Election in Indonesia.” Asian Affairs 51, no. 3 (May 26, 2020): 656–71. doi:10.1080/03068374.2020.1812929.
sangkusni. “Jurnal Toddoppuli | Dua Istilah: Uluh Kalteng Dan Uluh Itah.” Jurnal Toddoppuli, December 2, 2009. https://jurnaltoddoppuli.wordpress.com/2009/12/02/dua-istilah-uluh-kalteng-dan-uluh-itah/.
Sarofah, Riska, Nauval Trian Putra, and Herdin Arie Saputra. “Political Marketing and Identity Politics: Implications for Voter Engagement and Interest.” Nyimak: Journal of Communication 8, no. 2 (October 17, 2024): 299–310. doi:10.31000/nyimak.v8i2.12196.
Setiawan, Husni. “Relasi Politik-Ekonomi Masyarakat Desa Adat di Riau.” JSSH (Jurnal Sains Sosial dan Humaniora) 4, no. 1 (October 9, 2020): 1–11. doi:10.30595/jssh.v4i1.4008.
Sipa, Amar Muhyi Diinis. “Marketing Politik Kampanye Religius Pemilu Di Indonesia.” Jurnal Kajian Islam Interdisipliner 6, no. 2 (December 28, 2021): 150–62. doi:10.14421/jkii.v6i2.1196.
Soenjoto, Wening Purbatin Palupi. “Eksploitasi Isu Politik Identitas Terhadap Identitas Politik Pada Generasi Mileneal Indonesia Di Era 4.0.” Journal of Islamic Studies and Humanities 4, no. 2 (2019).
SR. Interview with one of the local Dayak Bakumpai people, 2020.
SR, JN. Interviews with several local people, 2020.
Sudirman. “Dinamika Politik Lokal Dalam Social Capital (Modal Sosial).” Jurnal Academica Fisp Untad 04 (2012).
Suheri, Ana. “Perlindungan Hukum Terhadap Tanah Adat Kalimantan Tengah Dalam Kerangka Negara Hukum,” 2018. https://jurnal.upgriplk.ac.id/index.php/morality/article/view/96.
Syaf, Edy Junaedy. “Pertarungan Simbol Identitas Etnis Sebagai Komunikasi Politik Dalam Pilkada Kota Makassar.” KAREBA : Jurnal Ilmu Komunikasi, 2017, 215–24. doi:10.31947/kjik.v6i2.5274.
Syahputra, Iswandi, Waryani Fajar Riyanto, Fatma Dian Pratiwi, and Rika Lusri Virga. “Escaping Social Media: The End of Netizen’s Political Polarization between Islamists and Nationalists in Indonesia?” Media Asia 51, no. 1 (January 2, 2024): 62–80. doi:10.1080/01296612.2023.2246726.
Syarifudin, Syarifudin. “Agama dan Politik: Apa yang Tuhan Perbuat dengannya?” Jurnal Iman dan Spiritualitas 2, no. 2 (June 12, 2022): 295–98. doi:10.15575/jis.v2i2.18493.
Tank, Pinar. “Political Islam in Turkey: A State of Controlled Secularity.” Turkish Studies 6, no. 1 (January 2005): 3–19. doi:10.1080/1468384042000339294.
Taufiq Tanasaldy. Politik Identitas Ethnik di Kalimantan Barat, n.d.
Triana, Rara, and Rahel Liska. “Politik Identitas: Apakah Politik Identitas Akan Mempengaruhi Popularitas? (Kajian Politik Identitas Dalam Pilkada Kalteng).” Wacana: Jurnal Ilmu Sosial Dan Ilmu Politik Interdisiplin 7, no. 2 (December 4, 2020): 163–72.
Ukhra, Aunil. “Isu Politik Identitas Dan Dinasti Politik Dalam Kampanye Pilkada Serentak Tahun 2020.” Undergraduate, Universitas Muhammadiyah Malang, 2022. http://journal2.um.ac.id/index.php/jppk/article/view/24405.
Umar, Prof Dr Nasaruddin. “Ketika Agama Mengalami Desakralisasi.” Ketika Agama Mengalami Desakralisasi, July 7, 2021. https://uinjkt.ac.id/index.php/id/ketika-agama-mengalami-desakralisasi.
Wati, Widya. “Menguatnya Politik Identitas Di Indonesia Baik Karena Faktor Agama, Sosial, Dan Etnis.” Jurnal Pendidikan PKN (Pancasila Dan Kewarganegaraan) 2, no. 2 (September 28, 2021): 66–87. doi:10.26418/jppkn.v2i2.44627.
Wattimena, Reza A. A. Untuk Semua Yang Beragama: Agama dalam Pelukan Filsafat, Politik, dan Spiritualitas. PT Kanisius, 2020.
Wening Purbatin Palupi Soenjoto. “Eksploitasi Isu Politik Identitas Terhadap Identitas Politik Pada Generasi Mileneal Indonesia Di Era 4.0.” Journal of Islamic Studies and Humanities 4 (2019).
WS. interview with one of the informants, 2020.
Yunus, Firdaus M., Taslim HM Yasin, and Syamsul Rijal. “Politik Identitas Dan Politisasi Agama Dalam Konteks Pemilu Di Indonesia.” Jurnal Sosiologi Dialektika Sosial 9, no. 2 (September 30, 2023): 121–37. doi:10.29103/jsds.v9i2.12590.
DOI: http://dx.doi.org/10.21043/addin.v20i1.36392
Refbacks
- There are currently no refbacks.
Copyright (c) 2026 Addin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.